Practical Communications Strategies and Tactics for Influencing a Healthier World

SBS 285 Subject & Catalog Number

Description

This is a communications course. Health policy experts and system reformers – including government officials, health care leaders, civil servants, lobbyists, think tank scholars, and NGO leaders and advocates – must have skills to move ideas to scale and drive needed changes for healthier communities. They (and you) have the power to be accelerants on the fire of change, to move ideas from the conceptual to action.

This course will empower you to do the same: You’ll learn the principles of strategic communications and how you can use them to inform, educate, influence, and move audiences. And you will build and begin to implement a public health communication strategy of your own: Over eight weeks, you will have an opportunity to develop a “message deck” to guide all communications on a specific programmatic or policy reform of your choice; a communications plan in support of this reform; an op-ed piece suitable for publication; and early skills related to story-telling and media relations.

You’ll leave the course with everything you need to put your plan into action, positioning you to make the public-health changes you want to see in the world. And allowing you to harness the power of strategic communications in your next job.