Integrative Frameworks: Product Management (Module 1)

PRO 7253 Subject & Catalog Number

Description

Great products don't happen by accident - they're the result of thoughtful strategy, deep customer insight, and strong execution. This course provides a comprehensive dive into the craft of product management, equipping students with the frameworks, tools, and mindset needed to turn ideas into successful products. You'll learn how to identify real user needs, define and test product hypotheses, prioritize what to build, and lead cross-functional teams from concept to launch.

The course is built around a hands-on project: each student takes a product from initial concept to a working MVP over six weeks. You'll use AI tools to draft requirements, prototype interfaces, and develop functional products. Class time emphasizes discussion, cases, and project work.

Topics covered include:

• Product discovery and user research: uncovering real problems and validating opportunities
• Product strategy and roadmapping: aligning vision, goals, and execution
• Prioritization and MVP definition: deciding what to build first and why
• Product design and development: collaborating with design and engineering to build successful products
• Product metrics and analytics: measuring what matters to drive decisions

Whether you plan to work as a product manager, found a company, or build alongside PMs as a designer or engineer, this course will help you think like a PM, act like a PM, and build products that make a difference.