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  2. LAW 2753

Advertising Law
LAW 2753

Course Information

Description

Prerequisite: None

Exam Type: Any Day Take-Home

This course covers legal regulation of advertising in the United States, with some comparison to other countries. Private causes of action by consumers and competitors, state attorneys general, and the Federal Trade Commission all form part of the law of advertising. Topics will include falsity, substantiation, surveys, product placement, "green" marketing claims, disclosures and disclaimers, and First Amendment aspects of advertising regulation.

School Harvard Law School
Credits 3
Cross Reg

Available for Harvard Cross Registration

Department Law School
Course Component Lecture
Subject Law
Grading Basis HLS Graded