Communication Strategies and Tactics for Public Health Advocates

ID 232 Subject & Catalog Number

Description

Health policy experts and system reformers – including government officials, health care leaders, civil servants, lobbyists, think tank scholars, and NGO leaders and advocates – must have skills to move ideas to scale and drive needed changes for healthier communities. They (and you) have the power to be accelerants on the fire of change, to move ideas from the conceptual to action. This course will help you build the strategic communications skills required to do so.

Wherever you end up next, you will have to convince policy makers, funders, partners, media, or boards of the value of your ideas. That means strategic communications is not a luxury or even a sidelight. It is core to success on all fronts.

Over sixteen weeks, you will have an opportunity to develop the pieces of a strategic communication plan required to advocate for a specific programmatic or policy reform of your choice: a “message deck” to guide all communications, a landscape analysis of misinformation you might need to overcome, a pitch letter making your case, an op-ed piece suitable for publication; and a plan for telling and spreading your story via traditional and social media.