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AI-Powered Digital Marketing: The Operator’s Workshop
HBSMBA 1995 02

Course Information

Description

https://coursecatalog.mba.hbs.edu/?details&srcdb=792148&code=DMAIW%201995

Class Notes

Cross-Registrants:

To cross-register into this HBS MBA course, students must complete both of the following steps between Wednesday, August 26 and 4:00pm on Wednesday, September 2:

1) Submit a petition via my.Harvard.

2) Complete this form: https://forms.gle/QcQVQCmiudugM4Aj8

Please review more details about the cross-registration process, the HBS calendar, and course fees at:

https://www.hbs.edu/mba/registrar/crossregistration


Cross-Registrant Auditors:

This course will be accepting auditors. Auditors must be interested in agentic AI and fluent in basic 101 skills for using LLMs within workflows and not beginners or wanting to boot up mid-career on the fundamentals.

Please contact the faculty to request approval. Should you be admitted to this course as an auditor, please note that you will be charged a course fee. For more information on the complete audit request process, visit https://www.hbs.edu/mba/registrar/crossregistration/crossregistration-courseplanning under Auditors and Harvard Fellows.

School Business School MBA
Credits 1.5
Cross Reg

Available for Harvard Cross Registration

Course Component Elective
Grading Basis HBSM Graded