Doctoral Seminar on Consumer Behavior
HBSDOC 4630
Subject & Catalog Number
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Course Information
Description
This course will provide a research overview of the field of consumer behavior and consumer decision making. Drawing principally from research papers from the fields of economics, psychology, and sociology, the course will cover topics including preferences, persuasion, learning, and decision making. Students will be expected to prepare the readings, critically critique the research, and actively participate in discussions. An exploratory research paper will be required for completion of the course.
School
Business School Doctoral
Credits
4
Cross Reg
Available for Harvard Cross Registration
Department
Business School Doctoral
Course Component
Regular Course
Subject
Business Doctoral
Grading Basis
HBSD Letter Graded
